(Jan 2022) How many runners do you know who are fabled in the marathon-triathlon world and also in corporate marketing circles? Not too many. But Mike Wien, a 70 yr old from Boulder, CO, is one, thanks to his involvement years ago in the launch of Tostitos, the crunchy, salty tortilla chips. More recently, he ran 3:29:34 at Boston and 3:34:54 in New York City to win the 70-74 division in both marathons last fall. Wien has achieved lots of triathlon podium finishes as well, and believes his success in running and life can be attributed to good balance. That is, a meshing of the Physical, Intellectual, Emotional, and Spiritual. Oh, and then there's his wife, Nannette. She has long supported all his endeavors, and excels particularly in providing healthy, high-calorie meals and expert on-course "competitive intelligence."
Career profession: I spent the first 28 years of my career in senior marketing roles with Frito-Lay, Pepsi, Omni Hotels, CitiBank, and Deloitte. While at Frito-Lay, I launched FANTASTIX (a huge failure) followed by TOSTITOS (a very big winner.) The next 15 years were in the
